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De Gruyter publishes first-class scholarship and has done so for more than 270 years. An international, independent publisher headquartered in Berlin -- and with further offices in Boston, Beijing, Basel, Vienna, Warsaw and Munich -- it publishes over 1,300 new book titles each year and more than 900 journals in the humanities, social sciences, medicine, mathematics, engineering, computer sciences, natural sciences, and law. The publishing house also offers a wide range of digital media, including open access journals and books.
13.09.2022

BOOK MARKETING MANAGER (F/M/D)

In this role, you will be responsible for general marketing strategies to track, measure, and increase the revenue through multi-channel marketing campaigns, sales enablement programs, market and discipline analysis, and close collaboration with other functions to achieve sales goals.

YOUR TASKS

  • Aligns priorities with the Americas Book Sales Manager and the Global Senior Marketing Manager to deliver joined-up customer-focused campaigns
  • Work with the communication team and content strategist to develop and deliver value-driven author content, including blogs, webinars, social content, conferences, and events
  • Improve title-level book workflow in the Americas alongside editorial, production, marketing/PR, and sales operations
  • Support Senior Marketing Manager to improve the author journey and integrate author marketing and service offerings to aid author acquisitions
  • Create marketing plans, set spending budget, and report on KPIs
  • Enhance direct sales activity via campus and other bookstores incl. Amazon for key titles to ensure sales targets are met
 

YOUR PROFILE

  • Bachelor’s degree in marketing or communications or related disciplines.
  • Minimum of 3 years of related experience in marketing.
  • Experience working in professional, educational, or subscription service publishing or marketing.
  • Strong communication skills - happy to undertake presentations and sales pitches and strong copywriting skills
  • Good knowledge of book retailers (amazon), trade book sales experience, and awareness of trends
  • The ability to build and manage relationships and opportunities
  • Coordinating and liaising across multiple departments, including editorial, communications, and sales
  • Work with minimum supervision, remain adaptable and flexible within a busy and fast-paced environment
  • Ability to develop, plan, and implement short- and long-range goals. Comprehensive knowledge of marketing principles, concepts, and the use of the latest digital tools

WE OFFER YOU

  • An exciting professional challenge for one of the innovation drivers of the publishing industry
  • Extensive benefits for a healthy, balanced life and work
  • Time and space for curiosity, learning and development
  • Passionate colleagues in diverse teams
At De Gruyter, we believe in diversity and are committed to equal employment opportunities for everyone. It is our shared goal to create a workplace culture centered around inclusion and belonging.

Vontavia Smith | Human Resources
Phone: 857-303-0165