De Gruyter Brill is a global leader in humanities publishing and beyond. Headquartered in Berlin (Germany) and the second largest office in Leiden (The Netherlands), De Gruyter Brill publishes over 3,500 books and 800 journals per year. A merger of the publishing houses De Gruyter and Brill, the heritage of De Gruyter Brill goes back to 1683 and 1749, respectively. Since then, De Gruyter Brill has been committed to publishing excellent scholarly works as a trusted partner of academics across disciplines.
For more information, visit degruyterbrill.com.
Boston | Full-time employee | Jan 27, 2025
Regional Marketing Manager
Introduction
Your Tasks
- Own the overall integrated marketing plan, target, budget, and calendar of the assigned portfolio including our University Press Library and UPL Open products.
- Collaborate with marketing, sales, and our publisher partners in strategic planning and execution to achieve overall business objectives through customer engagement, demand generation, and pipeline acceleration.
- Manage the end-to-end integrated marketing campaign process from strategy, execution, and campaign review. Marketing campaigns include (but are not limited to) digital marketing, organic and paid social, paid media, virtual events and webinars, conferences, etc.
- Partner with our Paradigm Publishing Services Communication team to develop content based on sales/Publisher Partner priorities, customer journey, etc.
- Timely execution of marketing plans and ensure strong follow-through on sourced leads and engaged accounts.
Your Profile
- Enjoy working with broad, cross-functional teams and can lead, influence, and adopt a collaborative approach to partner with internal and external teams to develop marketing plans to drive business goals.
- Passionate in digital technology and digital marketing, especially in marketing automation, content marketing, data analytics, and social media and paid media marketing.
- Proven work experience in executing successful demand-generation and pipeline acceleration campaigns, experience doing this with Salesforce and Pardot, a plus.
- Have a pragmatic and can-do approach.
- Are creative and confident in proposing new ideas.
We offer you
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An exciting professional challenge for one of the innovation drivers of the publishing industry
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Family-friendly working time models, flexitime and a flexible home office arrangement for a good work-life balance
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A generous vacation entitlement and special leave days
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Extensive benefits and allowances for a healthy, balanced life
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Development budget and opportunities for training and personal development
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Passionate colleagues in diverse, international teams; joint team events and company parties
At De Gruyter, we believe in diversity and are committed to equal employment opportunities for everyone. It is our shared goal to create a workplace culture centered around inclusion and belonging.
